Tux was created by Larry Ewing, using GIMP 0.54 in 1996. The beloved Linux penguin is named Tux, and he is considered the mascot, not the logo. There are many projects doing it right that we can look to for inspiration and guidance. If an open source software project represents itself with a poorly designed logo, a bad tagline, and inconsistent messaging, it will be hard to get noticed, be remembered, and be taken seriously. It must also be memoriable and make an impact. Open source software competes with paid software, and so must define itself as a viable, realistic alternative. There is a strong argument from me, and many others, that it very much is. So, the question is: Is branding important to the open source community? Like, Virginia Tech University's maroon and orange they are a unique color combination that is hard to mistake. Even certain color combinations can be identified with a brand without any additional text or images to give further context. Just drive down any interstate in America and you'll see symbols that tell you about a brand. When it's done right and makes an impact, a simple logo (like a Nike swoosh) becomes a powerful advertisement in of itself. Welcome to the communityīranding is an integral part of marketing.
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